Video Marketing IN PUNE

The importance of video in marketing is widely acknowledged by marketers. Statista surveyed over 8,000 marketing leaders in June 2021 and found that pre-produced video was the leading digital consumer engagement tactic worldwide. Not only do 81% of respondents use pre-produced videos in their digital marketing, but another 13% said they are planning to use them. The next most-used tactic was livestream video, with 73% respondents currently using, and another 19% planning to do so.

One of the main reasons that video marketing is so important is that video is a popular medium among audiences. Two-thirds of consumers say they would rather watch a video to learn about a product or service than read about it. In the first half of 2021, video was the largest single source of Internet traffic worldwide—53.7%—with social a distant second at 12.7%. Marketers need to share their messages where and how consumers will see them.